Jason Hartley is lecturer in criminology at Griffith University in Brisbane, Australia. He is a former police officer with 23 years of experience, and has trained personnel for deployment in Timor Leste, the Solomon Islands, Iraq and Afghanistan. Jason specializes in, and has published on engagement with Muslim communities, Indigenous Polynesian approaches to rehabilitation and reducing recidivism, and Asian Organised Crime. Jason also completed a community internship in Hebron on the West Bank.
RES510 Business Research Methods
This unit focuses on business research methods and the key requirements in designing and completing a business research project. The aim of the unit is to enhance a student’s ability to engage in business research, including analysing data and presenting results. The student will develop a critical understanding of quantitative, qualitative, and mixed methods. These skills will be applied in the final business capstone project.
RELEVANT COURSES
*Core
CREDIT POINTS
10
STUDY MODES
On campus, online, hybrid
PREREQUISITE OR CO-REQUISITE
80 credit points
UNIT LEARNING OUTCOMES
- Demonstrate understanding of the key methodologies in qualitative and quantitative business research.
- Design research questions/hypotheses and conduct literature review using business research tools.
- Apply research design elements, including generative artificial intelligence.
- Critically analyse business research methods and consider research ethics.
- Act autonomously in developing and presenting a business research proposal.
CONTENT
- Business research approaches, topics, and research questions
- Literature reviews
- Business research data, management, and analytics
- Data collection techniques and ethical use of generative artificial intelligence
- Qualitative, quantitative, and mixed method business research
- Developing and presenting business research
- Business research ethics
ASSESSMENT METHODS
- Essay – 20%
- Review and Presentation – 30%
- Proposal – 50%
PRESCRIBED READINGS
Nil













